The gallery map that was originally located on the Hutt Valley Community Arts website has become a main feature of our marketing strategy. The map is no longer electronic, redesigned with the Farsite proposed aesthetic and folded to become a keep sake for the visitor and giving them information of other places to go, along Jackson street.
The map will be located in the all mentioned places, on counters, coffee tables or information stands. It will also be available at the Petone library and information centre. The map is also designed to increase Farsite's exposure to visitors and locals alike.
A key feature of the map is the location system which is colour coded for galleries, cafes and retail stores. To also visually communicate the location of the participating shops will be giving a large numbered, hexagon shaped sticker that is the same in the map document. This will allow the visitor to make the connection between the two.
This map also reinforces the element of community and network which is important to the Farsite brand, as it is interested in what the community is doing.
