A rebrand of a cinema company- some similarities with ther rebrand of melbourne city posted below -
there challenge was somewhat similar too ours - They needed to translate the the companies vision into a coherent visual system. They took inspiration from Cinereach’s core mark, which consisted of the brand name in a circular field of red, and extended that through a prism metaphor.
The prism symbol is consistent through out the brands communication but color is changed to differentiate between the programs offered by the company.
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